7 Reasons Why Every SME needs Content Marketing
Why Every SME needs High Quality Copy and Content?
- It drives more traffic to your website which leads to more leads and sales.
- It builds the authority of your brand which leads to customer loyalty and long lasting relationships.
- It positions your brand as an expert in your industry or sector.
- Quality content helps you appear higher in Google Searches because it is part of an SEO or Search Engine Optimisation Strategy. Google likes quality content and the more people that read your web pages, the better your site ranks. The opposite is true of poor quality content.
- Content Marketing helps your reach your target audiences with a voice and style specifically written to match their needs. We know how to weave copywriting that builds a genuine relationship with prospects along the 'Customer Value Journey'.
- The copywriting and content writing process should always start with a Customer Avatar profile which is a deep analysis of your typical customer profiles. This is the cornerstone of professional copywriting.
- It is an investment in the long term sustainability and growth of your business. Quality content puts you on the map and keeps customers coming back.
Why Choose Our Services?
- We approach Content Marketing from a Full Stack Digital Marketer perspective - we are trained in and understand every area of Digital Marketing, not only Content and Copy writing. It is part of an organic whole and understanding Analytics, Social Media Marketing, Optimisation etc is all important to make sure your content and copy ranks well.
- You may well find cheaper services abroad but in this business, you get what you pay for. Our excellent, researched content is a great return on investment as quality content with SEO structuring will rank well in major Search engines over time.
- Our Services are second to none and we work with some highly respected customers; We write for a UK International Franchise that operates in 10 countries with 150 plus partners and also a leading Business Listing site in London which offers 15 types of Start Up businesses.
- We understand the pressures and difficulties of a small business because we have had 3 of our own businesses since 2012.
LET GOLD VIKING BRING YOU THE DIGITAL GOLD!
Gold Viking is dedicated to helping your business grow. Exceptional written content to drive more traffic to your website and increase your sales.
WHY GOLD VIKING?
- Digital has never been so important. Telling the story of your business through online content is the way to build a loyal customer base.
- We are dedicated to supporting small and medium sized businesses with their content needs.
- Positive and fascinating content writing in the style and voice of your business.
- Whether it is blog articles, email marketing campaigns, press releases or adverts, Gold Viking is your go-to for all your content needs.
- Fully certified Digital Marketer with over 20 years’ experience in professional writing and content creation.
GOLD VIKING
Content Marketing Services
Website Content
Snappy and crisp website content written to captivate your prospects.
Copywriting for your products/services in a clear and compelling way.
Gold Viking has written website content for a whole arrange of niches: education, flooring contractors, meditation, digital marketing sales pages, household goods etc.
Whatever your business, Gold Viking will deliver engaging and clear content to win you more customers.
Simple sells.
Newsletters
Why not get a 4-article monthly newsletter? Keep in touch with your customers and prospects with your latest news.
Send Gold Viking the information you would like covered. Then, sit back and relax while we craft exciting content for you.
Let Gold Viking present your news in a fascinating way to keep your customers informed about your latest products, services and company news.
Email Marketing Campaigns
Email Marketing is still one of the big revenue generators in marketing.
Gold Viking can create for you 5, 10 or 15 series email campaigns.
Relational Emails to engage and nurture new prospect and build relationships.
Promotional Email campaigns to sell to existing and new customers.
Transactional Emails to provide customer services.
Articles
Whether it is a 175 word article or 3000 words, Gold Viking will create for you well researched and absorbing articles.
Content to draw in your audience and boost your sales.
Press Releases
Book a short, punchy press release containing important information about your business.
Whatever your business, Gold Viking will put you on the map with a gripping headline and body of fascinating content.
Lead Magnets
In the Digital Age, lead magnets are valuable pieces of content to build your database and get more sales.
Gold Viking will write a lead magnet for you e.g. an article, cheat sheet, or booklet etc. This is a free giveaway which prospects can download in exchange for their email.
With their email and permission, you can add prospects to email campaigns to convert them into paying customers.
Content That Converts!
Let Viking Bring You The Gold!
Content is the way of business in the modern digital world. Online content needs to be eye-catching and alluring.
Gold Viking uses the following approaches to provide your business with fantastic content writing:
- Writing high quality content which is properly researched, original and clearly written. Google places quality content higher in the rankings.
- Optimised headlines - the headline is the gateway to your business content. A captivating headline draws traffic to your website or social media platform.
- SEO Keywords (Search Engine Optimisation) - using key word research tools to help your content reach a bigger audience.
- Absolutely no keyword stuffing or 'Black Hat techniques' which Google regards as spam. Gold Viking uses White Hat approaches adhering to Google professional guidelines.
- Copywriting techniques such as 'one Big Story and One Big Emotion' to capture the interest of your prospective customers.
- Detailed analysis of approaches and testing to optimise content to bring higher levels of traffic.
- Quality links to other websites and cross links across your sites and social media platforms to get higher rankings.
- Content writing with Authority and Empathy to build trust with your prospects.
- Content which focuses on Customer Problems and offers Solutions.
- Content based on 'Customer Avatars' for your field or niche to speak in the right voice.
Contact Us
LET GOLD VIKING BRING YOU THE DIGITAL GOLD!
Certified Content Writer
Certified in Content Marketing by DigitalMarketer. Also certified in the Strategy of Content Marketing by University of California Davis/Coursera.
Understanding the techniques to craft compelling content for businesses is essential in the digital world.
Certified Copywriter
Copywriting designed to bring victory to your business.
Words that form stories to sell products and services. Crafting the story of your brand to ensure loyal customers come back again and again.
Gold Viking is the business to trust for beautifully simple copy to increase your sales.
Certified Search Marketing Specialist
Quality content is what Google wants. Gold Viking will create excellent written content for your business to push you up the Google rankings.
Added to this:
- Optimisation on and off page,
- Optimised headlines, URL, meta tags,
- Quality links to other websites and cross links between your sites.
- Plus other White Hat Methods which Google approves of.
Gold Viking uses up-to-date methods to help your content stay high in search engine rankings.
Certified Sales Funnel
Specialist
The key to writing content for businesses is understanding how sales funnels work online.
Gold Viking is certified in Customer Value Optimisation which means that you have a Sales Funnel Specialist creating content that is optimised to generate leads and sales.